NotableSocialatlantic·The Atlantic

A <em>Spider-Man</em> Ad Beamed Directly to Your Car

BMW confirmed an advertisement for "Spider-Man: Brand New Day" is appearing on its vehicles' touch screens. The ad is part of a partnership with Marvel and is visible to drivers who initiate it.

Impact Score

2/10

Wednesday, August 5, 2026 at 04:06 PM EDT

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